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The San Pablo EDC has a five-member Board of Directors, composed of three business community members and two City Council members. The diversity of backgrounds enables the organization to strategically link business and educational needs with the San Pablo community.

Adam Novickas
Board Chair

Adam Novickas is the Vice President of Marketing at Ubisoft entertainment where he has run the brand marketing team for over a decade. Prior to joining Ubisoft, Mr. Novickas was on the Clorox Company’s marketing for the Clorox 2 brand. Mr. Novickas originally hails from Chicago. He earned a BA in Finance from the University of Illinois and received an MBA in Marketing and Strategic Management from the University of Chicago. Mr. Novickas currently lives in Kensington with his wife and three sons. Adam Novickas brings a plethora of marketing and business strategy expertise to the San Pablo EDC board.

Xavier Abrams

Xavier Abrams
Vice Chair

Xavier C. Abrams is an Area Manager and Vice President of Mechanics Bank in Richmond where she oversees operations of four retail branches, executes planning and implementation of the business development strategy for retail branches, serves as a team leader, and manages solutions standards to provide excellent customer service. 

With over 22 years of banking experience, Ms. Abrams is revered for her reputable problem solving, effective communication, strong interpersonal relationships and exceptional customer service skills.  She has extensive board experience, including AnewAmerica, Richmond Chamber of Commerce, Richmond Workforce Development and For Richmond. Ms. Abrams studied Business Administration and Spanish at Cal State University, Hayward (now CSU East Bay).

Kanwar Singh

Kanwar Singh is Chief Financial Officer (CFO) for LifeLong Medical Care and has worked in finance and accounting in the healthcare industry for more than 20 years. Mr. Singh returned to LifeLong Medical Care as the CFO in 2014. He was the Chief Financial Officer at LifeLong for eight years (1994-2002) and pursued his career for another seven years at the City and County of San Francisco, where he managed a budget of approximately $490 million. Mr. Singh also has worked as CFO at Seneca Centers, a $55 million Behavioral Health organization; at Thunder Road (Sutter Health affiliate) in Oakland; and at Axis Community Health in Pleasanton. Mr. Singh brings expertise in primary care, behavioral health, and social services. Mr. Singh also offers experience in new markets tax credit (NMTC) projects.

Genoveva Garcia

Genoveva Garcia Calloway
Board Secretary

Genoveva Garcia Calloway is a retired mental health professional and former Mayor and served 16 years as a City Council member of the City of San Pablo. Ms.Calloway is dedicated to better opportunities for youth, investing time in cultivating the next generation of civic leaders, and supporting early childhood literacy, career pathway, and health initiatives. She spent 35 years with the Contra Costa County Mental Health Division as the Program Manager. She further served the City as its elected City Clerk from 1998 to 2002. Ms.Calloway has extensive community involvement and serves or has served on many boards and council committees, including the Contra Costa County Mayors’ Conference, Association of Bay Area Government, West Contra Costa Unified School District Citizens Bond Oversight Committee, West Contra Costa Transportation Advisory, and many more. She is bilingual in English and Spanish and holds a Master of Arts in Social Work from UC Berkeley.

Kathy Chao

Kathy Chao Rothberg

Kathy Chao Rothberg is Executive Director of Lao Family Community Development (LFCD) where she is responsible for overall management and operations. Her career includes over ten years in the affordable housing and community development field, and she has served as a volunteer for more than 20 years at various nonprofit and community organizations throughout the greater Bay Area. Before joining LFCD, Ms. Chao Rothberg was on staff at the East Bay Asian Local Development Corporation and First Community Housing in the Real Estate Development Divisions, in the roles of Senior Project Manager and Project Manager respectively. She is multi-lingual in Mien, English, and French. She received her Bachelor of Arts from UC Berkeley and pursued her graduate work at the Executive MBA Program at Golden Gate University's Ageno School of Business.