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The San Pablo EDC has a five-member Board of Directors, composed of three business community members and two City Council members. The diversity of backgrounds enables the organization to strategically link business and educational needs with the San Pablo community.
Adam Novickas is the Senior Director of Marketing at Ubisoft entertainment where he has run the brand marketing team for the past eight years. Prior to joining Ubisoft, Mr. Novickas was on the Clorox Company’s marketing for the Clorox 2 brand. Mr. Novickas originally hails from Chicago. He earned a BA in Finance from the University of Illinois, and received an MBA in Marketing and Strategic Management from the University of Chicago. Mr. Novickas currently lives in Kensington with his wife and three sons.
Kathy Chao Rothberg
Kathy Chao Rothberg is the Mayor of San Pablo where she serves as head of the local City Council. She is also Executive Director at the Lao Family Community Development (LFCD) where she is responsible for overall management and operations. Her career includes over 10 years in the affordable housing and community development field, and she has served as a volunteer for more than 20 years at various nonprofit and community organizations throughout the greater Bay Area. Prior to joining LFCD, Ms. Chao Rothberg was on staff at the East Bay Asian Local Development Corporation and First Community Housing in the Real Estate Development Divisions, in the roles of Senior Project Manager and Project Manager respectively. She is multi-lingual in Mien, English and French. She received her Bachelor of Arts from UC Berkeley, and pursued her graduate work at the Executive MBA Program at Golden Gate University's Ageno School of Business.
Elizabeth Pabon is currently the Finance and HR manager at Keas Health Management, a B2B health management headquartered in San Francisco, CA. She has over 20 years of experience in the fields of accounting, payroll, and HR leadership. Ms. Pabon is a 20-year resident of San Pablo and is passionate about living a healthy lifestyle, and empowering others to do the same. She serves on the San Pablo Childhood Obesity Prevention Task Force, coordinates the city sponsored youth 5k run, organizes healthy cooking classes. She is a mother of three with eight grandchildren. She is bilingual in English and Spanish. She earned her BS at Eastern Nazarene College and her MBA at Golden Gate University.
Xavier C. Abrams is an Area Manager and Vice President of Mechanics Bank in Richmond where she oversees operations of four retail branches, executes planning and implementation of the business development strategy for retail branches, serves as a team leader, and manages solutions standards to provide excellent customer service.
With over 22 years of banking experience, Ms. Abrams is revered for her reputable problem solving, effective communication, strong interpersonal relationships and exceptional customer service skills. She has extensive board experience, including AnewAmerica, Richmond Chamber of Commerce, Richmond Workforce Development and For Richmond. Ms. Abrams studied Business Administration and Spanish at Cal State University, Hayward (now CSU East Bay).
Genoveva Garcia Calloway
Genoveva Garcia Calloway serves on the San Pablo City Council. She spent 20 years with the Contra Costa County Mental Health Division as the program manager. She was elected San Pablo City Clerk from 1998 to 2002. Ms. Calloway has extensive community involvement and serves on many boards and council committees, including the Contra Costa County Mayors’ Conference, Association of Bay Area Government, WCCUSD Citizens Bond Oversight Committee, West Contra Costa Transportation Advisory, and many more. She is bilingual in English and Spanish, and holds a Master of Arts in Social Work from UC Berkeley.