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Leslay Choy

Leslay Choy
Executive Director 

Leslay Choy is a strategic corporate governance professional with a healthcare emphasis who is vested in the stabilization, diversification, and development of local economies. Before stepping into the role of General Manager at the San Pablo Economic Development Corporation, Leslay was Associate Director of Corporate Consulting at the Heroic Imagination Project, a San Francisco-based nonprofit creating learning programs, where she developed strategy, products, and services. Prior, she worked at Nygren Consulting, a firm which partners with boards and executive teams of corporations, nonprofits and private foundations to develop strategy and policy, conduct performance assessments, and guide leadership succession planning. Previously, Leslay held various project management and staff roles in at a private investment bank, a retained executive search firm, and Kaiser Permanente. Leslay received a Master’s in International Relations from the Université Catholique de Louvain-la-Neuve, thanks to a Rotary International Scholarship. She also holds a Bachelor of Arts in International Relations and French with a minor in Spanish from California State University, Chico. A California native, Leslay lives in El Cerrito with her family.

Bradley Ward

Bradley Ward

A Certified Public Accountant with over 35 years of experience, Bradley Ward is the San Pablo Economic Development Corporation Controller. He is responsible for overseeing financial controls for the SPEDC and providing financial oversight of the organization’s new markets tax credit projects, like the Helms Community Center. Previously, Bradley was the City of San Pablo’s Director of Finance. Under his leadership, the City of San Pablo received the Government Officers Finance Association Award for Excellence in financial reporting for 17 consecutive years. He received his MBA from the Wharton School of the University of Pennsylvania. Currently, he serves as Treasurer for the San Pablo Rotary Club and is highly involved in community service programs. 

Vivian Wong, M.U.P.
Senior Program Coordinator, Business Associate, and Sales Manager

Vivian Wong is a Program Coordinator with the San Pablo Economic Development Corporation. Vivian received her Bachelor of Science in Environmental Science from the University of San Francisco, and her master of urban planning from the University of Washington. She previously worked at Chinatown Community Development Center in San Francisco for five years where she worked on economic development and transportation planning, commercial corridor management, coalition building, conflict resolution. During her graduate studies, Vivian spent her work hours at King County Solid Waste Division and the Seattle Department of Planning and Development. Her thesis focused on LEED-Neighborhood Design food production in urban areas. Her goals are to serve the communities she lives and works in by building social capital in order to equip residents with the right tools to leverage their social capital for increased government attention and funding. She is very excited to work at San Pablo EDC, where she brings her creativity, project management skills, and team building passion to help create effective, fundable, and realistic economic development for the city of San Pablo. 

Owen Hershey
Workforce Program Coordinator

Owen Hershey joined the San Pablo EDC is its Workforce Program Coordinator. Owen is an accomplished career services program manager and counselor with fifteen years of experience engaging workforce in seeking employment and training. He offers five years of successful experience managing a One-Stop Career Center, including program design, staff supervision, budget management, outcomes tracking, partnership development, and grant monitoring. He excels in meeting the employment and training needs of disadvantaged and underrepresented populations, including ex-offenders, homeless, dislocated and underemployed individuals, and transitional aged youth. Owen is a credentialed Global Career Development (GCDF) Facilitator and Instructor, and is fluent in Spanish. Owen has a bachelor of arts degree in History from UC Santa Cruz. Owen is a West County resident and vested in seeing its residents thrive.

Nora Ruiz
Senior Program Associate

Nora Ruiz is a Senior Program Associate at the San Pablo EDC. Hailing from Peru, Nora immigrated to California at the age of four with her family. Nora's passion lies in helping the Latino community thrive, as well as assisting the re-entry population start afresh. She runs Removing Barriers Tattoo Removal clinics. Nora is a bilingual Spanish speaker and enjoys interfacing with the community, including job seekers and business owners. She has a young son and loves spending time being a mom. Nora attended San Francisco State University and graduated from Contra Costa College.