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Matt Rodriguez
Matt Rodriguez
Executive Director


Matt Rodriguez is the current City Manager of the City of San Pablo, and Executive Director for the San Pablo Economic Development Corporation, appointed on May 3, 2010. Prior to his appointment with the City of San Pablo, Mr. Rodriguez served as the Deputy City Manager- External Operations and former Assistant City Manager for the City of Pittsburg in Contra Costa County, as well as the City’s Assistant Executive Director for the Pittsburg Redevelopment Agency, and most recently as its Acting Public Works Director from March 2005 to April 2010. Rodriguez has over 20 years of public sector experience. He holds a Bachelor Degree in Public Administration, a Masters Degree in Public Administration and a Masters Degree in Urban Planning, all from the University of Southern California (USC). He has also held the former positions of Assistant City Manager and Interim City Manager both at the Southern California cities of Solana Beach and Imperial Beach in San Diego County. Prior to these appointments, Mr. Rodriguez has held numerous administrative and management positions at both the City and County government levels in both Los Angeles and Orange Counties, CA.

Leslay Choy
Leslay Choy
General Manager


Leslay Choy is a strategic corporate governance professional with a healthcare emphasis who is vested in the stabilization, diversification and development of local economies. Before stepping into the role of General Manager at the San Pablo Economic Development Corporation, Leslay was Associate Director of Corporate Consulting at the Heroic Imagination Project, a San Francisco-based nonprofit creating learning programs, where she developed strategy, products and services. Prior, she worked at Nygren Consulting, a firm which partners with boards and executive teams of corporations, nonprofits and private foundations to develop strategy and policy, conduct performance assessments, and guide leadership succession planning. Previously, Leslay held various project management and staff roles in at a private investment bank, a retained executive search firm, and Kaiser Permanente. Leslay received a Master’s in International Relations from the Université catholique de Louvain-la-Neuve, thanks to a Rotary International Scholarship. She also holds a Bachelor of Arts in International Relations and French with a minor in Spanish from California State University, Chico. A California native, Leslay lives in El Cerrito with her family.

Bradley Ward
Bradley Ward


A Certified Public Accountant with over 35 years of experience, Bradley Ward is the San Pablo Economic Development Corporation Controller. He is responsible for overseeing financial controls for the SPEDC and providing financial oversight of the organization’s new markets tax credit projects, like the Helms Community Center. Previously, Bradley was the City of San Pablo’s Director of Finance. Under his leadership, the City of San Pablo received the Government Officers Finance Association Award for Excellence in financial reporting for 17 consecutive years. He received his MBA from the Wharton School of the University of Pennsylvania. Currently, he serves as Treasurer for the San Pablo Rotary Club and is highly involved in community service programs. 

Vivian Wong, M.U.P.
Senior Program Coordinator, Business Associate, and Sales Manager


Vivian Wong is a Program Coordinator with the San Pablo Economic Development Corporation. Vivian received her Bachelor of Science in Environmental Science from the University of San Francisco, and her master of urban planning from the University of Washington. She previously worked at Chinatown Community Development Center in San Francisco for five years where she worked on economic development and transportation planning, commercial corridor management, coalition building, conflict resolution. During her graduate studies, Vivian spent her work hours at King County Solid Waste Division and the Seattle Department of Planning and Development. Her thesis focused on LEED-Neighborhood Design food production in urban areas. Her goals are to serve the communities she lives and works in by building social capital in order to equip residents with the right tools to leverage their social capital for increased government attention and funding. She is very excited to work at San Pablo EDC, where she brings her creativity, project management skills, and team building passion to help create effective, fundable, and realistic economic development for the city of San Pablo. 

Ren Floyd-Rodriguez, MPA
Program Coordinator 

Ren Floyd-Rodríguez serves programmatic roles at San Pablo EDC and ARISE (Assets for Regional Investment and Sustainable Enterprise), a community development entity (CDE) whose membership includes EAH Inc. and San Pablo EDC. With a background in program development and real estate asset management, his priority is to empower the local community with effective job training and opportunities. Prior to this role, he spent four years working at Cloud and Fire in affiliation with YouthBuild USA in the Greater Los Angeles Area. As a member of the management team, he spearheaded organization operations to support education and workforce devleopment for at-risk youth. Before Cloud and Fire, Mr. Floyd-Rodríguez learned asset management at Mckinzie Nielsen Real Estate. Mr. Floyd-Rodríguez attended California Polytechnic State University San Luis Obispo where he received his Bachelor of Science in Economics with a minor in real property development and his master of public administration from California State University Northridge, focusing on public sector leadership and management. 

Nora Ruiz
Senior Program Associate

Nora Ruiz is a Program Assistant at the San Pablo EDC. Hailing from Peru, Nora immigrated to California at the age of four with her family. Nora's passion lies in helping the Latino community thrive, as well as assisting the re-entry population start afresh. She runs Removing Barriers Tattoo Removal clinics. Nora is the only bilingual and biliterate Spanish speaker on staff and enjoys interfacing with the community, including job seekers and business owners. She has a young son and loves spending time being a mom. Nora attended San Francisco State University and Contra Costa College. 

Elliot Grossman, MBA/MA
Program Technician 

Elliot Grossman is a Program Technician for the San Pablo EDC, where he provides technical program analysis to maximize project success and efficiency. Elliot received his Bachelor of Arts in Business Management Economics from the University of California, Santa Cruz, and his joint MBA/MA in International Managment and Policy from the Middlebury Institute of International Studies at Monterey.  Previous to joining San Pablo EDC, Elliot served as a Peace Corps volunteer in the Dominican Republic (DR), where he focused on implementing a sustainable curriculum in the local high school and working with local farmers and business owners to improve their value propositions. Before the Peace Corps, Elliot held positions in business strategy, sales development, and market research.